What we do
Director's Choice Ltd is a one-stop merchandise partner for theme parks and IP owners. Plush, silicone, stainless steel drinkware, mobile accessories — developed, produced and delivered under one roof.
Director's Choice Ltd — one stop solution provider
From concept to merchandise store shelf
Direct vendor and trusted OEM solution partner to the world's leading theme parks since 2011.
Merchandise built for
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Disney
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Universal Studios
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SeaWorld
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Kennedy Space Center
and other premier destinations worldwide
01
About us
Who we help
Since 2011 we have built merchandise for Disney, Universal Studios, SeaWorld, Kennedy Space Center and other premier destinations worldwide.
How we help
Seasoned project managers guide your product from the first concept sketch all the way to shelf placement. One team, one schedule, one point of contact. You always know where your programme stands and what comes next.
Why it's different
Our team brings more than a century of combined experience in theme park merchandise — the kind of judgement that turns a rough sketch into a finished product that holds up in a park store. Behind us stands a network of top-tier production partners, proven on the most demanding programmes and inspected throughout the run, not just at the end. And we bring hands-on experience with legal compliance across different markets, so requirements are designed in from the start rather than discovered late.
02
The Director's Choice advantage
What truly distinguishes us is not only what we make, but how we work alongside our clients every day.
Routine in-line inspection with transparent reporting
We don't wait until the end of production to verify quality. Our quality teams conduct routine in-line inspections throughout the manufacturing process and report progress and findings to clients on a regular, scheduled basis — so you always know exactly where your order stands, what has been verified, and what to expect next.
12-hour response guarantee
We guarantee a response to every client inquiry within 12 hours, regardless of time zone or complexity. Whether it's a quick clarification, an urgent design revision, or a sourcing question, you will hear from us the same business day — because in the theme park industry, momentum matters.
Deeper brand quality understanding
Built over years of direct collaboration with world premium IP and theme parks.
Proven trust
Earned through consistent performance against the industry's highest standards.
03
Our capabilities
- 01
Design & development
Concept design, 3D modeling and prototyping aligned with licensor style guides.
- 02
Brand approval management
Direct navigation of Disney and Universal approval workflows, from artwork submission through golden sample sign-off.
- 03
Tooling & sampling
Precision tooling, Pantone-matched sampling and pre-production validation.
- 04
Manufacturing at scale
Flexible production volumes, from boutique exclusives to high-velocity park SKUs.
- 05
Safety & compliance
Full conformance with client-specific testing requirements.
- 06
Ethical & social compliance
Audited factories meeting Disney ILS, Universal supplier standards, SMETA and Sedex requirements.
- 07
Quality control
In-line inspections and pre-shipment AQL verification.
- 08
Packaging & sustainability
Retail-ready packaging with eco-friendly material options.
- 09
Global logistics
Coordinated delivery to theme park distribution centers worldwide.
04
Contact
Let's create something memorable.
Whether you are launching a new attraction, refreshing an evergreen franchise, or exploring a new product line, we would love to hear from you.
Email
Info@letszum.com
